I'm building a better way to understand people and work.

Reel starts with real conversations about what people can make happen, what the work needs, and how AI is changing both.

Explore Reel Work SignalsOther ways to work with me

I also take on a small number of practical AI workflow projects for recruiting teams, plus speaking and focused advisory work.

Work with me

Work with Reel, or bring me in for one focused project.

Reel Work Signals is a company-paid engagement for one team and one live product, hiring, work-design, or workforce decision. I combine the information the company already has with structured conversations, create a Work Map, and hand off the method to internal owners. Separately, I take on a small number of 10-day AI workflow sprints for recruiting teams.

For companies

Reel Work Signals

$25,0006 weeks

Reel combines the information a company already has with structured conversations with the people closest to the work, then turns the gaps into clear evidence for one decision.

  • ✓One team and one live decision, sized around the question
  • ✓Structured conversations with the people closest to the work, alongside existing company information
  • ✓A Work Map and written synthesis showing what is happening, changing, and needed next
  • ✓An executive briefing, working session, and handoff to internal owners

A company-paid engagement for one product, research, hiring, work-design, or workforce decision. The first engagement is intentionally narrow so the company can use the method and keep the picture current.

For recruiting teams

AI Recruiting Workflow Sprint

$15,00010 business days

For a recruiting or TA leader with one workflow that takes too much time, creates too much manual work, or simply is not working well. We move quickly and build something useful. This is not AI training or a deck.

  • ✓One current workflow observed and mapped
  • ✓A clear success metric and redesigned human/AI workflow
  • ✓Working implementation inside the tools your team already uses
  • ✓Team handoff plus a 30-day check-in

One workflow. No retainer. No automated candidate ranking or employment decisions.

More about me

I know recruiting from the inside. I also know how much the usual information leaves out.

Recruiting found me by accident. I found my first role on Craigslist, almost quit on day two, and stayed for 14 years.

Over those 14 years, I've worked across agency, staffing, RPO, corporate recruiting, recruiting operations, and hiring leadership, most recently as Senior Director of Recruiting Operations at FanDuel. I've built teams, systems, reporting, workflows, and all the things behind the scenes that make hiring actually work.

Reel is the company I'm building around a simple belief: we should match what people can make happen with what businesses actually need. It starts with information only real conversations between people can uncover.

Young Rachel holding a fish
Young Rachel fishing from a boat

Fishing has been part of my life since I was a kid — summer trips with my family on the lake in northern Michigan.

You learn pretty quickly that the best fishing isn't just about casting more lines. You have to understand the water, pay attention to what's changing, know what you're looking for and why, and sometimes realize you're fishing in the wrong spot altogether.

Turns out, I think about recruiting pretty similarly.

We've spent years optimizing hiring for more: more applicants, more sourcing, more outreach, more matches. AI can make all of that faster. I think the future is about getting closer — to the business, the work, and the people — and using that context to understand what capabilities are actually needed and who can make something happen.

It's part of why I called my company Reel.

Background
14 years across recruiting and hiring
Operator proof
Former Senior Director, Recruiting Operations
Building
Reel as an AI-native company
Based in
Nashville + NYC
Speaking + advisory

Bring me into the room.

I speak and advise on how AI is changing work, designing human + AI workflows, what better matching between people and work requires, and what I'm learning building and operating an AI-native company from the ground up.

Custom scope

Panels, keynotes, public conversations, workshops, and focused advisory projects. Tell me who's in the room, what you're working through, and what you want people to leave with.

Ask about availability
Start here

Tell me what you're trying to solve.

A specific problem is the best place to start. If I'm not the right person to help you solve it, I'll tell you, and I'll try to point you in the right direction.

Prefer email? rachel@rachelgulley.com